Digital Marketing & Branding

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Digital Marketing & Branding @ Qubytz

Rating of Successful marketing imply examining cost ratio to the reach of target audience. Digital marketing gives you inexpensive way to reach wide number of customers. It gives you advantage of easy tracking, testing and measuring your sale. Digital marketing is the best suited method for this purpose. By sitting at their place they do have lot of convenience for doing extensive research about your website and enhancement of customer relationship.

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.

SEO

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.

Search engine optimization is important because:The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networkingwebsites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM). SMM became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, and YouTube.

Whatsapp & SMS Marketing

A professional and effective platform to communicate with potential customers or create a loyalty program. Your bulk whatsapp messages along with images or videos and unlimited characters. A video or picture is worth than thousand words. Enrich your bulk whatsapp messages attaching a photo, video or vcards.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM). SMM became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, and YouTube.

Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Logo Creation

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

A Logo is the symbol of the entire identity & brand. So Lets create a branded logo with us

Feel free to talk to us

Qubytz is a professional web and software development company based out of Thrissur Kerala. We are an advanced technology company actively seeking opportunities to explore the potential of information technology across different business domains.

 Email info@qubytz.com

 Call Now! +91-04884281600

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